What is a face serum and what is it for?

The vegan face serum is a beauty essential to solve your skin problem.

Unlike a moisturizer, this facial treatment is made up of smaller molecules that penetrate the epidermis more quickly and deeply. The percentage of active ingredients present in a serum is also higher than that of a moisturizing face cream.

Its formula is therefore more powerful and better able to treat a specific skin problem such as wrinkles or acne.

Does face serum replace moisturizer?

The face serum can be moisturizing, however it cannot replace your day care. Its fine and light texture does not remain on the surface unlike that of the moisturizer which is richer. It will create a barrier on the skin that will not only seal the active ingredients of the serum but also its own within the epidermis.

The serum is therefore a targeted treatment that provides a complementary action to that of your day cream.

At what point in your beauty routine should you apply the face serum?

Apply the serum to clean, slightly damp skin. Ideally, apply it just after your floral water and before your moisturizer.

How to choose your face serum?

The vegan face serum is chosen according to the skin problem you want to solve.

To re-hydrate the skin, opt for a dehydrated skin serum such as Pai Skincare's organic Back to life serum.

If you battle blemishes or acne, choose an anti-blemish serum like oOlution's Game Over.

To fight the effects of aging, eliminate fine lines and wrinkles choose an anti-aging serum like this one from John Masters Organics.

Do you have oily, shiny skin? To regulate it, choose a balancing serum like Whamisa's organic anti-sebum serum.

For the most sensitive skin, which reddens easily, choose a gentle, revitalizing serum like Pai Skincare Anti-Redness Soothing Serum.